Video Production & Editing

Filming is necessary when the product, the place or the person is what you're selling — food, a space, a face that builds trust. Motion is better when you're explaining an idea, a service or a number that has no physical form. Mixing them up is the common mistake: a filmed scene explaining an abstract concept becomes decorative b-roll, and motion describing food makes nobody hungry.

That the viewer understands who this is from and who it's for before they decide to scroll. A logo at the start does not decide it — a logo in the first second is the fastest route to a scroll. What decides it is seeing something that concerns them: the product, the problem, or the sentence they know is about them. The logo comes at the end, once they've stayed.

No, and this is the biggest waste. The ratios differ: vertical for reels and stories, square or landscape elsewhere — and cropping vertical out of landscape cuts heads off. The sound differs too: most views start muted, so a video whose message lives only in the voiceover arrives truncated. Versions are therefore built from the project itself rather than cut out of the final export.

We write the script and review it with you before the shoot rather than after — changing a sentence on paper is free, changing it after a shoot day means another day. Who appears is your call: the owner builds trust faster than an actor, but only if they're comfortable on camera. Someone who isn't comes across that way on screen, and the result is worse than voiceover over footage.