Landing Pages & Funnels

Because the homepage is built for someone who doesn't know you and doesn't know what they want, so it shows everything. A visitor arriving from an ad already knows what they want, and every extra option in front of them is a chance to leave. A landing page deletes the options and leaves one — and that alone raises the share who complete.

The fewest that allow contact, and each extra field costs completions. But fewest isn't always best: a one-field form fills your inbox with people who don't fit. The practical rule: delete every field you could ask about on the call, and keep the field that saves you a call you don't want.

If you address more than one audience or more than one language, yes. A single page in Arabic and English together weakens both, and a page addressing couples and business owners at once convinces neither. Separating has a second benefit: with separate naming you learn which audience actually responded.

By measuring defined events rather than page visits: who arrived, who started the form, who completed it, who tapped WhatsApp. Without those events you know the page isn't converting and don't know why — and the difference between "the offer is weak" and "the form breaks on mobile" is the difference between a fix and a guess.