AI Search Optimization (GEO)

Google gives a list of links for the user to choose from; an assistant gives an answer and either cites a source or doesn't. In the first you win on ranking; in the second you win by having the sentence the assistant quotes present on your page verbatim. The practical consequence: a vague page written in marketing language doesn't get quoted, however well it ranks.

Partly, and less honestly than in Google. Site analytics shows visits arriving from an assistant as a referral source, and that is a real number. How often you were mentioned without anyone clicking is not measured directly — it is checked by asking assistants real questions and recording who gets named. That is a snapshot rather than a counter, it shifts, and so it is repeated periodically.

An explicit sentence saying what you do and for whom, written the way people ask rather than the way agencies describe. A question-and-answer structure, because an assistant looks for a ready answer rather than a paragraph to infer from. And clear numbers or limits instead of generalities: "we write each language from the idea, not from a translation" gets quoted; "integrated marketing solutions" does not.

Useful, not magic. It is a plain-text summary giving an assistant a clean description of who you are and where your main pages sit, instead of making it infer that from the markup. But it does not compensate for weak content: the assistant quotes your pages, not the file. The file makes you easier to find; the content is what gets quoted.