Media Buying
Your ad where your audience already spends its attention.
What this is
We buy advertising space across display networks, news and content sites, and video and streaming platforms. We choose the media your audience actually reads and watches, negotiate the placement directly, and use programmatic buying where it gives wider reach for the same budget. You get exposure in places that carry weight, not leftover inventory.
What's included
- Media plan & placements
- Display & banner networks
- News & content sites
- Video & streaming ads
- Programmatic buying
- Placement performance reports
Media Buying — the questions we actually get asked.
What is the difference between media buying and platform advertising?
Platform advertising runs on an auction and targets by behaviour. Media buying places your ad in a defined spot known in advance — a news site, a billboard, a programme sponsorship — at an agreed price rather than an auction. The first is measured by the click; the second is bought for presence and credibility, and is measured in an entirely different way.
How do you measure something nobody clicks?
By indirect signals rather than clicks, and that is said plainly before buying. It is measured by the rise in searches for your name during the campaign, by direct visits to the site, and by asking new customers how they heard of you. Anyone promising precise click measurement on a roadside billboard is selling you an illusion.
When is media buying not worth it?
When the name isn't known and the budget isn't enough for repetition. Presence works through repetition: a single appearance isn't remembered. If the budget covers one appearance, spending it on a direct-response channel does more. Media buying is a next step for someone whose demand is already proven, not a substitute for building it.
Do you negotiate the rates?
Yes, and published rates in this market are a starting point rather than a final price — they shift with season, remaining inventory and length of commitment. We also say what usually goes unsaid: any placement offered at a steep discount repeatedly is a placement nobody is buying, and that is a good reason to ask about its performance.
Tell us what you're trying to reach.
The first conversation costs nothing and ends with a written view of where you stand — what the work would involve, what it would cost and when it would land — whether or not you work with us.
growth@obtagency.com