Social Media Management

The better question is how many you can sustain. An account posting three times a week consistently for a year beats one that posted daily for a month then went quiet — both the algorithms and the audience punish interruption. We start at a sustainable rhythm and raise it if the material proves it deserves to, not the other way round.

It is set in the agreement, and it must be. The biggest waste in social is not the post but the message nobody answered for three days. If replies are on your side, we need someone who owns it and a known response time; if on ours, we need permissions and approved answers for recurring questions — pricing above all.

No, and it is the most misleading number in the field. Followers can be bought, and they can come from a country you don't even sell in. What we measure: where reach comes from, clicks to the link, conversations started, and how many converted. An account with a thousand real followers from your city is worth more than ten thousand from somewhere else.

Settled before starting rather than after, because it is what most often derails publishing plans. Either a periodic shoot that produces a batch of content, or material from your side — product photos, moments from the working day — to an agreed standard. A plan that assumes photographs nobody is responsible for taking stalls in its third week.