Lead Generation

A visit is a number; a qualified lead is a person you can call who wants what you sell and can pay for it. A campaign measured in visits succeeds while losing money. So "qualified" is defined before launch — by budget, timeframe, or sector — and measured against that, not against whatever landed in the inbox.

Usually two reasons. First, speed of response: the difference between calling within five minutes and calling the next day is enormous, because the person filled in other forms too. Second, the form itself: a form that is too easy brings high volume and low quality. One qualifying question reduces the count and raises the share who answer.

You do, and that is settled before launch rather than after the first week. Nothing kills a lead campaign faster than leads piling up unanswered — and we see it in the numbers before you do: cost stays steady and sales don't move. If nobody is following up daily, the problem isn't the campaign.

We don't promise a number or a sales outcome. We can estimate a range from comparable campaign data, and that estimate shifts with competition, season and the offer itself. What we commit to: separate measurement per source, and being straight when a channel isn't working rather than dressing up the report.